The Future of E-Commerce and Ascend CapVentures (Will Basta) Will cautions those entering the e-commerce industry: “Be patient, and always trust your gut.” With a fast-paced, process-oriented environment, it’s easy to let success go to one’s head and make hasty decisions. Advice for Industry Newbies: Patience and Gut Instinct Yet, his passion for the end goal and his willingness to enjoy the entrepreneurial ride, no matter how rocky, has always seen him through. When the organization hits rough patches, the pressure falls on him. He’s exploring boutique hotel and restaurant ventures overseas and is heavily invested in a clean water project in Karachi, Pakistan.Īs the face of a large company like Ascend CapVentures, Will has faced his share of challenges.
Never one to rest on his laurels, Will has several projects in the works. Upcoming Ventures: Hotels, Restaurants, and Clean Water If the vibe clicks, he’s all about going with the flow. He believes that two people should complement each other rather than depend on each other. “Independence, financially or otherwise, is another thing that has been instrumental in my success as an entrepreneur,” says Will.Įven when it comes to dating and relationships, Will says he values independence and a “no-preconceived-agenda” mindset. Exploring new food is also high on his list of hobbies. He’s a snowboarding and surfing enthusiast who loves anything related to the sea. When he’s not shaking up the e-commerce world, Will is an avid traveler, having visited nearly 60 countries. Off the Clock: A Life of Adventure And Independence
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